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Press Releases

Feb. 23, 2006
        Women Auto Dealers Seek Support from Peers

Feb. 08, 2006
        Advisory Link Receives North Texas Entrepreneur Award

Dec. 21, 2005
         Advisory Link Named as Finalist in 2005 Stevie® Awards for Women Entrepreneurs

Dec. 5, 2005
         Quiz Aids Firms Recruiting and Retaining Women

Dec. 2, 2005
         Quiz Aids Companies Marketing to Women

Jan. 27, 2005
         Advisory Link's Women's Initiative Boosts Growth in Business

Media Coverage

WebmasterRadio.FM - January 11, 2011 - Marketing to Women–Pioneering the Way (Audio Podcast)
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link.

Alternet.org - Half-Naked Hot Chicks and Beer: The Sexist Guyland of the Super Bowl Beer Commercial

The land of beer is a fun and raucous place. It's also filled with deeply sexist images. Marketing expert Gerry Myers points out that most Super Bowl ads are aimed at males, yet most money is spent by females.

 

Miami Herald - August 28, 2009 - Autodealers Shift Gears, Hire More Women - "Even though cars have been designed, built and sold by men, the new breed of car buyers are women. Aware of this shift, more dealerships are recruiting women into sales. ``The future for dealerships has to include more women,'' says Gerry Myers, CEO of Advisory Link and creator of a forum for women auto dealers." PDF version

 

MotivateYourTeen.com - Interview with Justin Sachs - "I’d like to introduce you to Gerry Myers’ new book, Leading the Way to Success, that is co-authored by Dr. Warren Bennis, Jack Canfield and James Kouzes."

 

ITWorld - Laptop gender wars: What your netbook (or Toughbook) says about you Gerry Myers, CEO and president of Advisory Link, recalls a move by electronics retailer Best Buy along these lines: "They remodeled the stores spending millions of dollars, but made real missteps by having a pink area, even with pink balloons and pink umbrellas to help women out in the rain."

 

Women's eNews - June 28, 2007, Car-Dealer Daughters Jingle Keys to Gender Gap.  Gerry Myers is quoted about Women Auto Dealers Exec-U-Link.

 

June 2007 - Gerry Myers wrote a chapter of the book  Marketing to Women: An Introduction for the Institute of Chartered Financial Analysts of India, edited by G V S Shreedhar.

 

 

tompeters! Times - May 2007 - Why Market to Women: The Bottom-line Case

"Our second guest contributor, Gerry Myers, is a pioneer in the women's market and the first author to publish a book on the subject in 1994. She also founded the Meyers Group in 1980, which specialized in marketing and selling more effectively to the female consumer."

 

 

BigMarketing Blog - February 19th, 2007

Gerry Myers at Marketingprofs.com provides an insightful female perspective on the million dollar ads aired during Super Bowl XLI.

In Marketing Magazine, Thailand - June 16-31, 2006

Andrea Learned and Gerry Myers, Women Strategic Marketing Experts: Don't Overlook to Reach Women

The Kansas City Star - March 26, 2006

At too many dealers, cars are boy's toys

Dallas Morning News - March 26, 2006

Kudos: Honors and awards in the Dallas-area business community

New York Times - October 26, 2005

To Sell a Car That Women Love, It Helps if Women Sell It

AdAge - October 12, 2005

Targeting a Powerhouse Female Demographic: Older Women

Washington Business Journal - August 26, 2005

Capitol Financial Partners helps teenage girls get a read on finances

Daily Journal of Commerce (Portland, OR) - August 4, 2005

Oregon Financial Services Group creates women's advisory board

Mount Vernon Gazette - July 7, 2005

Dolla' Divas Delve into Real Life - Girls learn financial literacy at the ‘Reality Store.’

The Washington Post - June 30, 2005

The Game of Life on a Budget - Va. Program Teaches Girls About Finances, Priorities

The Washington Post - June 16, 2005

Free Life Insurance, and No, There's No Catch
(MassMutual Financial Group's Lifebridge program)

Women's Enterprise USA - May/June 2005

A Search for Women's Advisory Board members in Portland, Ore.

Washington Buiness Journal - May 13, 2005

Ladies and cents - The Financial Education Center for Women Entrepreneurs

WSJ - Collegejournal.com - March 13, 2005

Firms Face Challenge Recruiting Women - WAB's role

Dramatically Different Public Relations - January 17, 2005

Hinrichs Flanagan Financial Launches Women's Advisory Board .

Los Angeles Business Journal - August 2004

Woman making a difference profile: Kimberly Michel

Findwealth.com - July 22, 2004

MassMutual's First Financial Group Aims to Help Women Achieve Financial Independence.
Philadelphia Agency Forms Women's Advisory Board

The Washington Post - June 22, 2004

Financial Ignorance Has High Price for Women

Central City View

Women of Achievement

Boston Business Journal - December 12, 2002

MassMutual sponsors sports-photo exhibit


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