Women's eNews - June 28, 2007, Car-Dealer Daughters Jingle Keys to Gender Gap.
Gerry Myers is quoted about Women Auto Dealers Exec-U-Link.
June 2007 - Gerry Myers wrote a chapter of the book
Marketing to Women: An Introduction for the Institute of Chartered Financial
Analysts of India, edited by G V S Shreedhar.
tompeters! Times - May 2007 -
Why Market to Women: The Bottom-line Case
"Our second guest
contributor, Gerry Myers, is a pioneer in the women's market and the first
author to publish a book on the subject in 1994. She also founded the Meyers
Group in 1980, which specialized in marketing and selling more effectively
to the female consumer."
BigMarketing Blog - February 19th, 2007
Gerry Myers at
Marketingprofs.com provides an insightful female perspective on the
million dollar ads aired during Super Bowl XLI.
In Marketing Magazine, Thailand - June 16-31,
2006
Andrea Learned and Gerry Myers, Women Strategic Marketing Experts: Don't
Overlook to Reach Women
The Kansas City Star - March 26,
2006
At too many dealers, cars are boy's toys
Dallas Morning News - March 26,
2006
Kudos: Honors and awards in the
Dallas-area business community
New York Times - October 26, 2005
To Sell
a Car That Women Love, It Helps if Women Sell It
AdAge - October 12, 2005
Targeting a Powerhouse Female Demographic: Older Women
Washington Business Journal - August 26, 2005
Capitol
Financial Partners helps teenage girls get a read on finances
Daily Journal of Commerce (Portland, OR) - August 4, 2005
Oregon Financial Services Group creates women's advisory board
Mount Vernon Gazette - July 7, 2005
Dolla' Divas Delve into Real Life - Girls
learn financial literacy at the ‘Reality Store.’
The Washington Post -
June 30, 2005
The
Game of Life on a Budget - Va. Program Teaches Girls About Finances,
Priorities
The Washington Post -
June 16, 2005
Free
Life Insurance, and No, There's No Catch
(MassMutual Financial Group's Lifebridge program)
Women's
Enterprise USA - May/June 2005
A Search for Women's Advisory Board
members in Portland, Ore.
Washington Buiness Journal - May 13, 2005
Ladies and cents - The Financial Education Center for Women Entrepreneurs
WSJ - Collegejournal.com - March 13,
2005
Firms
Face Challenge Recruiting Women - WAB's role
Dramatically Different Public Relations - January 17, 2005
Hinrichs Flanagan Financial Launches Women's Advisory Board .
Los Angeles Business Journal - August 2004
Woman
making a difference profile: Kimberly Michel
Findwealth.com -
July 22, 2004
MassMutual's First Financial Group Aims to Help Women Achieve Financial
Independence.
Philadelphia Agency Forms Women's Advisory
Board
The Washington Post -
June 22, 2004
Financial Ignorance Has High Price for Women
Central City View
Women
of Achievement
Boston Business Journal - December 12, 2002
MassMutual sponsors sports-photo exhibit
