Women and the Electronics Industry 

Women spent more on technology last year than men…Women are involved in 89% of all consumer electronics purchase decisions. That accounted for $55 billion of the $96 billion spent on electronic gear in 2003. Yet, nearly three-quarters of women surveyed complained about being ignored, patronized or offended by sales people when shopping for electronics.

Consumer Electronics Association

 

Retailers who get this picture are seeing dividends….Women are involved in almost 75 percent of all electronic purchases….Almost a third of women consider themselves early adopters willing to buy cutting-edge consumer technology.

May Wong, Consumer Electronics Woo Women, AP Technology Writer

 

At the Consumer Electronics Show, organizers hung big pink banners saying “Technology is a Girl’s Best Friend,” even though the group’s own research found a third of women don’t like products with girlie colors…..There’s a fine line between marketing to women and talking down to women.

Laura Heller, senior director, DSN Retailing Today

 

Ninety percent of women stated they share equally or made the decision for home electronics purchases in 2004 compared to 79 percent in 1998.

Customer Focus 2004: Home Electronics

 

Women are responsible for 83 percent of all consumer purchases, including 51 percent of consumer electronics.

Business and Professional Women’s Foundation

 

In a recent study, which polled 3,000 randomly selected people across the U.S., it marked the first time for Vertis that the percentage of female shoppers exceeded male shoppers, 51 percent to 49 percent.

Scott Marden, director of marketing research, Vertis

 

Online retail sales will more than double over the next five years, reaching $416 billion by 2010.

Forrester Research, 2004

 

2003 was a benchmark year for web shoppers, with women overtaking men as the biggest spenders for the first time, women’s spending grew 71%....Women 55+ increased spending 129%.

Transversal Ltd.

 

In 2004, U.S. entrepreneurs spent $125 billion on information technology and telecommunications, up from $120 billion in 2003.

AMI-Partners, FSB

 

Annual expenditures by women-owned enterprises for just four areas—information technology, telecommunications, human resources services and shipping are estimated to be $103 billion.

Center for Women’s Business Research

 

Women owners of firms with $1 million or more in revenues are more likely than their men counterparts to embrace technology as integral to their business strategies.

Center for Women’s Business Research


HOME • ABOUT US • EXEC-U-LINK • ADVISORY BOARDS • FACTS ON WOMEN • BOOKS • SPEECHES
 ARTICLES • CLIENTS •  TESTIMONIALS •MEDIA KIT • NEWSLETTER • MARKETING TO WOMEN BLOG

Copyright © 2013 Advisory Link