Points to Ponder

Effectively targeting women generates higher customer satisfaction—among both women and men.

So what would the downside be for marketing to women?

 

The American woman’s purchasing power makes her today’s most valuable customer, especially considering she spends more money than the GNP of Japan and England combined.

What percentage of your business revenue is from women? Would you like it be greater?

 

Sharing the marketing budget with the women’s market will deliver more profit to your bottom line than spending the same budget on all-male marketing venues.

This is just common sense. If you market to100 percent of the population, wouldn’t your return be higher than if you market and sell to only 49 percent?

 

Women deliver a better return on your marketing dollar through higher customer acquisition and greater customer retention.

Do you know that women can help build your business faster because they refer more customers and are more loyal than men?

 

Traditional male segments are saturated. Women’s markets are untapped.   

This is true in many industries. Is yours one of them?

 

Women make up 51% of the population, but spend more than 80% of the money.

What makes more sense: Target the customers responsible for spending 20 percent or the ones spending 80 percent or both?

 

By 2010, women are expected to control $1 trillion, or 60% of the country's wealth, according to research conducted by Business Week and Gallup. 

Do you want your share of this money or should women spend it with your competitors?

 

The solo woman's market — defined as never-married women ages 25 to 44 — will approach $200 billion by 2006, according to Packaged Facts, a division of MarketResearch.com.

Women are a complex, diverse group. They are not a single, easily-defined entity. What are you doing to reach single women, baby boomers, Gen Xs and Ys, grandmothers, etc.?

 

Today women earn more than half of all bachelor’s degrees. It is projected that by 2011 women will outnumber men in undergraduate programs by 10.2 million to 7.4 million. Women also earn 57 percent of master’s degrees and 42 percent of doctoral degrees according to Business and Professional Women’s Foundation.

Women consumers are more educated and have more money than ever before. How are you taking advantage of this changing demographic?

 

21% of home buying transactions are done by single women according to Amy Tsao of BusinessWeek Online.

Is this a market you should be striving to attract?

 

Women spend $55 billion on home improvements annually, said Allen Roberts, Jr. of Inc. magazine.

Who should home improvement marketing gurus be targeting?


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