This Is Now:
      The Business Case for Hiring, Retaining and Promoting Women

My views on women’s issues grow out of a simple observation: women represent at least half of the nation’s skill, creativity, innovation energy and resourcefulness. To fail to make full use of these attributes would be a terrible waste.…My counsel to anyone who is interested is that women’s issues are not a social cause, they are a business opportunity.

Erle Nye, Chair of the Board, TXU


Women leaders:

  • Encourage participation;

  • Share power and information;

  • Enhance other people’s self-worth;

  • And get others excited about their work.

Patricia Aburdene and John Naisbitt, Megatrends for Women


An eye-opener! Aburdene and Naisbitt show that the women of this country are the powerful resource necessary to keep our country competitive.

Jack Kuehler, President, IBM Corporation


More and more women are leaving the corporate world, in greater numbers than men, either to start their own businesses, to be independent contractors, or to do other things entirely.

Deborah Tannen, PH.D, Talking from 9 to 5


Diversity enhances connection with the customer. The diverse needs of diverse customers need to be understood...The financial rewards of appealing to a more-diversified customer base are significant. Women purchase 70 to 80 percent of all products; African Americans spend nearly $500 billion each year on goods and services; and Hispanics are the fastest growing consumer group in the U.S.

Society of Human Resource Management


Cigna's $2 million annual commitment to recruiting and developing executive women is based on business strategy, not political correctness. It's an approach supported by research that says companies with the highest representation of women have better financial performance.

Eve Tahmincioglu, Workforce Management


HP isn't looking for women for the sake of being diverse. It's cashing in on a demographic trend: more and more, customers for its products are businesses led by women.

Irwin Speizer, Workforce Management


The 1996 establishment of an initiative committed to the development of women
has succeeded to:

  • More than double the representation of women at the partner, principal, and director level, from 7% to 15%

  • The promotion rate for women at the partner level has more than doubled between 1996 and 2002, from 12% to 25%.

  • Women comprise 13% of all executive management positions. 16%, up from 0% in mid-1990s.


The benefits are enormous: Better people, better client service, a culture that is better for both women and men. He cites that the costs have been “next to nothing, because we’ve saved more money than we’ve spent on the initiative.

James Turley, Chairman and CEO, Ernst & Young LLP


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