MMFG Women's Focus Exec-U-Link Meetings
MassMutual Financial Group (MMFG), interested in attracting more women to the profession and in helping women and girls become more financially independent through financial literacy and products, created a Women's Focus Exec-U-Link. This group, comprised of general agents, most of whom have Women's Advisory Boards, and top corporate female executives working on this initiative, meet three times a year to discuss issues relevant to them, the company and the women's market.
An Exec-U-Link truly symbolizes the saying that "the whole is greater than its parts." The power and creativity that flow among its members can only be appreciated by those who experience it firsthand.
Meetings link high-level corporate executives and successful general agents, both male and female, together to share how the field and home office can best work together, to pilot corporate initiatives for women, provide advice to each other and share experiences, expertise and best practices. The members of the group possess:
Creativity and innovation
Drive and persistence
Trend setting ideas and actions
A high level of credibility/visibility in their professions
Shared interest in a number of issues.
Exec-U-Link's unique format focuses on helping its members maximize opportunities by offering solutions to their common problems and nurturing mutual support. Meetings are set in advance using members' input to choose the topics of discussion most likely to help them individually and as a group. Email communication continues between meetings to deal with "hot issues," exchange ideas and encourage collaboration.
The Exec-U-Link is used to pilot new programs prior to a national rollout, critique seminars, website and collateral materials, provide a forum for the home office to received invaluable feedback from key field people on a number of crucial issues and share best practices, especially as it relates to strategies that involve recruiting, retaining, marketing or selling to women.
The annual investment of the company is for the time Advisory Link spends working with each member, planning and facilitating the meetings with the MMFG vice president and communicating with the group throughout the year.
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