Books By Gerry Myers                                                                                                                

Leading The Way to Success
Powerhouse Professionals Share Their Secrets

Leading the Way to Success is a compilation of renowned management and leadership experts including Dr. Warren Bennis, Jack Canfield, Gerry Myers and James Kouzes. They share how to make leadership development an organic part of your organization, what traits, proficiencies and styles you need to succeed in the twenty-first century and how to develop your own individual and business leadership plans. It also contains a guide for corporations on how to increase the number of women in leadership roles and what women must do to meet this challenge. Additionally, authors answer questions such as what is “mind work” and “self-directedness” and how do these skills help lead the way to success.



Targeting the New Professional Woman
How to Market and Sell to Today's 57 Million Working Women

Targeting the New Professional Woman, authored by international speaker and marketing to women expert Gerry Myers, the book explains that women are purchasing agents for their companies, their families and themselves, spending trillions of dollars annually. The book addresses problems industries face and solutions for successfully marketing and selling their products and services to today’s women. Additionally, the reader will learn from examples from well-known companies, relevant case studies, significant statistics and cost-effective marketing tips and techniques.


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About Gerry Myers

Gerry Myers
CEO, President and Co-founder, Advisory Link

Gerry Myers is CEO, president and co-founder of Advisory Link. Myers is also the former owner and president of the Myers Group, which she founded in 1980. For nearly 15 years, from the early nineties until 2005, the Myers Group specialized in marketing and selling more effectively to the female consumer, as well as helping corporations recruit and retain more women employees. Myers, a pioneer in the women’s market and the first author to publish a book on the subject in 1994, was instrumental in creating awareness, training programs, keynote speeches and consulting services that helped national and international companies, including many in the automotive and financial arenas.

As president of Advisory Link, Myers helps corporations to work better with underserved markets by increasing their communications, marketing and sales to women, as well as helping them better recruit, retain and promote women. Myers is uniquely talented in her ability to find and match the perfect chair with the sponsoring organization when creating Women's Advisory Board (WAB).

Myers has consulted with numerous Women’s Advisory Boards across the country for MassMutual Financial Group. She has co-chaired ClubCorp’s Women’s Advisory Board on Organization Alliances and developed local WABs for New York Life in six cities. Additionally, she facilitates the Automotive Women Dealers and Women Executives & Business Owners Exec-U-Links, which are peer coaching groups comprised of high level executive women and business owners.

Advisory Link was named as a Finalist in two categories of the 2005 Stevie Awards for Women Entrepreneurs: Women Helping Women (recognizing businesses and individuals who supported and contributed to the development of women in business) and Community Involvement Program of the Year (recognizing best practices in corporate social responsibility and community activities). They were selected from more than 470 entries.

Myers has written articles and been featured or quoted as an expert in publications such as The New York Times, American Demographics,, Broker World, Independent Agent, The Financial Post, The Dallas Business Journal, Honolulu Weekly, Toronto Star, Marketing News, Detroit Free Press, Christian Science Monitor, BrandWeek, Automotive News and Working Woman.  She has been a guest on a variety of radio and TV talk shows. In addition, Myers is the author of Targeting the New Professional Woman: How to Market and Sell to Today's 57 Million Working Women. and co-author of Leading the Way to Success.

Active in community and civic organizations, Myers is past president of the Dallas/Fort Worth Chapter of the National Association of Women Business Owners and of the D/FW Chapter of the Automotive Women’s Network (formerly Women’ Automotive Association International). Among her board memberships, she has served on the advisory boards of Women's Leadership Exchange, Women's Resource Center of the Dallas Metropolitan YWCA, Women's Link, Girls Inc., UNT Department of Marketing & Logistics, and Love for Kids, to name a few. She is an alumnus of Leadership America, Class of 2003.


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