Make
Marketing to Women Fun: Be Creative and Innovative
Connecting to the female consumer is not easy, because
there is no one magical way to target women. They are a diverse group,
and in many ways it is harder to reach them than their male
counterparts. If you have designed marketing plans designed to attract
women consumers that have been unsuccessful, you need to try something
new.
How to Expand Your Vision to Include the New 4 Ps of Marketing:
Pearls, Pumps, Purses, and Power
While working on my MBA, I learned that the essentials of the marketing mix focused on the 4 Ps—Product,
Price, Place, and Promotion. The Marketing Mix has been instrumental in forming the core positioning for products in the marketplace for more than half
a century. Marketers, however, need to expand their vision to include
the new 4 Ps—Pearls, Pumps, Purses, and Power.
The
Ultimate Consumer - Increasing Profits by Reaching More Women
Marketing to women has almost become a new buzz phrase. Corporations are creating high-level
positions with the title of director or VP of the women's marking initiative;
forming women's advisory boards; hiring consultants to help them; and employing and promoting more women. Gerry Myers shares her expertise on this
subject.
The 180-Degree Mistake; Opposites don’t always
attract
Everyone suddenly wants to hop on the Marketing to Women bandwagon and paint it
pink, shout out that they understand women and their needs, and then do the
exact opposite of whatever they are doing with their current marketing.
Some salespeople in their over-zealousness to not offend women often end up
doing just that.
Innovative Ways to Attract Female Customers (Part 1)
Connecting to the female consumer is
not easy, because there is no one magical way to target women. They are a
diverse group, and in many ways it is harder to reach them than their male
counterparts. If you have designed marketing plans that have been
unsuccessful, you need to try something new.
Innovative Ways to Attract Female Customers (Part
2)
Connecting to the female
consumer is not easy, because there is no single magical way to target
women. They are a diverse group, and in many ways it is harder to reach
them than their male counterparts. To follow up on part one of
this article, here are specific ideas to increase your business with
female customers.
Listening to Women will Increase your Success
Why is it that dealers sometimes get
defensive with women buyers and see them as adversaries rather than as
partners? Buying a car should be a partnership between the customer and the
salesperson. After years
of saying, “Listen to your women customers and they will tell you what they
want,” I’m afraid the lesson is still not adhered to by many dealerships and
salespersons. Good listening entails asking open-ended questions and then
focusing on what your customer answers, not what you are going to say next.
The Bottom-Line Case for Marketing to Women (Part 1)
"Marketing to women" has become the
new buzz phrase for many companies. Corporations are creating high-level
positions with the title of director or VP of the Women's Marketing
Initiative; forming Women's Advisory Boards; hiring consultants to help
them; and employing and promoting more women.
The Bottom-Line Case for Marketing to Women (Part 2)
To design marketing
plans that are effective in attracting and selling to more women, you have
to know where you are today. In other words: To get the right answers, you
must start with the correct questions. As your company focuses on developing
appropriate strategies, here are some questions you should consider.
The Most Important Thing Your Business Can Do This
Year
Recently
Tom Peters’ blog
posed
two simple questions whose answers represent fodder for individuals
formulating New Year’s Resolutions. Here are some tips to help you focus on
the most important thing, women consumers -“Economic Opportunity Number 1”
in 2006.
Testing Your “Women IQ“
Thought-provoking questions about targeting your
marketing strategies to the very profitable and influential women's market.
The Myths: The Realities
Dispel myths about women customers, including the
"pink myth" by replacing them with facts that will help you understand and
sell more successfully to women.
Women Business Owners Continue to Thrive
Facts and figures that may surprise you.
What
Every Sales Person Should Know About Women Buyers
First and foremost, salespeople need to
understand that there are very real differences between men and women.
Seven Secrets
to Closing Deals With Women
It’s not news that women and men are different...Here are
seven secrets about doing business with women.
All Women
Aren't Created Equal...Or The Same
When marketing to women, recognize their diversity, but
to win the game, you must understand the rules.
Why more women shop the Net than your store.
You must build a relationship and establish rapport.
Ideas worth considering; ideas that mean money.
Create winning first impressions that bring them back.
Make more money, increase your base and enhance your
community image.
Because they have tremendous economic clout.
Ethically diverse female populous are becoming an
increasingly important market.
Reconnecting Seasonally
Making the best out of a cold, miserable winter is sometimes hard to imagine. Sales may slow due to bad
weather and people expect end of the year clearance prices if they do come in. But what if the reason they were coming in was to hear a seminar called, “How
to Protect Your Car’s Life Span by Properly Winterizing It”?
The Bottom Line Case for
Attracting and Keeping Good Women
One way to increase your business and long-term
customers is by hiring more women. Working to have your sales force better
reflect your customer base is a sound business decision.
Helping Women In and
Out of your Dealership
An
organization is helping women network and grow within the automotive
industry.
Evaluating Your Sales
Force
You need to know how your sales force treats your women
customers.
Increase
Your Leasing To Women
While leasing is a major financial contributor on the
sales side of the business, a smaller percentage of women are leasing than
men. Why?
Women Are
Making Automotive Sales Soar
As buyers of nearly half the cars sold annually, women
are responsible for purchases worth more than $85 billion in sales. They
influence more than 80 percent of all purchases.
