WAB Results Highlights
Employees and Executives
having Women’s Advisory Boards (WABs) for at least six months have all hired
women managers, recruiters and agents/producers. Some of them previously had
no women except in support positions.
recently hired a woman sales manager from a competitor, who brought 15
associates with her and said, “I like what you represent and are doing in
A business grew
from no women to seven high producing women in less than six months due to
the suggestions and inspiration of its WAB.
An agency now has
16 women advisors, where it had only four when the WAB was created, a 400
percent increase. Additionally, they are doing business with board members
and their referrals.
potential female recruits about the WAB has positively differentiated the
company from its competition,” stated one sponsoring manager.
WAB members help
their sponsor organizations secure new employees by making introductions and
providing new sources for candidates.
and the Bottom Line
sponsors of WAB are attracting more women clients including board members, who
are saying, “We want to do business with you.”
one corporation, the offices with WABs achieved 146% of their sales quotas
and won six out of nine awards among the company’s 85 field offices.
An office wanting
to pursue doing business with the military and school districts
strategically added a top-ranking female officer from the local Air Force
base as well as the school superintendent to its WAB.
A business owner
said having a Women’s Advisory Board has “opened his senior producers’ eyes”
to the potential of women’s markets.
The sales force gets sales from both the WAB members as well as their
Having a Women’s
Advisory Board provides PR opportunities, awards potential, community outreach
programs, positive visibility and other options to increase revenue.
who was unable to penetrate a specific ethnic market was named “Business
Person of the Year” by that ethnic group’s chamber of commerce as a result
of business contacts developed through an influential WAB member.
A columnist for a
major newspaper whose column is carried in 140 publications nationally
attended a WAB meeting and was so impressed, she wrote an article about one
of the company’s programs.
developed significant outreach programs, establishing themselves as good
corporate citizens and someone interested in giving back to their
A national WAB
was comprised entirely of women matching the demographics of the sponsor’s
base. This enabled the company to reach thousands of potential patrons by
word-of-mouth endorsements from women the consumer trusted.
A company general
manager was nominated by his WAB for a very prestigious award that usually
goes to CEOs of top corporations. He won because of the women who nominated
him and reaped excellent PR and visibility in the community.
the best charity functions to attend, business expos to support and
philanthropic funding opportunities.
Products and Programs
A WAB introduces a
business to the most influential women in its marketing demographics.
stations such as Telemundo, HUD or United Way agencies, philanthropic
foundations, CEOs of corporations, community outreach programs such as
Ronald McDonald House, trade associations including the hotel industry,
major and minor league ball clubs are all part of WAB programs and
introductions to professional and civic organizations, such as the National
Association of Women Business Owners, Chambers of Commerce, etc, which are
excellent venues to present seminars and keynote speeches.
WABs sponsor high
profile events in the community, serve as focus groups, recommend new
products/programs and help the company form alliances with strategic
As one sponsor said, “WAB members give me
‘opportunities and access’ I never had before.”
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