Nancy Brinker, founder of Susan G. Komen for the Cure®, was inspired by her sister’s struggles, concern for other women and losing battle with breast cancer. Founded in 1982, it is now the global leader in the breast cancer research and awareness movement. From its annual race in numerous cities, generous corporate contributions and individual donators, Susan G. Koman for the Cure® has invested nearly $1.5 billion with doctors and institutions.
Ford has been a National Sponsorship of the Susan G. Komen Race for the Cure® series for 16 years. To date, Ford has devoted more than $105 million to the cause and more than 50,000 employees and many dealerships participate in the Race for the Cure® events. Their commitment goes includes working to increase awareness and early detection by creating over one billion media impressions last year alone.
In its 12th year, the Save Lids to Save Lives® by Yoplait® donates 10 cents for every lid it receives back during its specially marked containers’ campaign. This effort has resulting in contributing $25 million.
As part of KitchenAid’s Cook for the Cure® program, which has raise over $7 million, they donate up to $50 per specially marked or pink kitchen essentials bought during their promotional campaign. They have also created a second program, called Pass the Plate.
To learn more about what you can do to help these and hundreds of other companies that support Susan G. Koman and women’s breast cancer support, check out www.komen.org. You will find everything from appliances to apparel and sports teams to bottled water.
This is a universal disease, not just a women’s issue. It affects families and friends. I’m sure each of us has been touched in some way by this horrific disease. Let’s fight to end it in our lifetime.