October is Pink: Support Breast Cancer Awareness for the Cure

October 12th, 2010

totebag1Nancy Brinker, founder of Susan G. Komen for the Cure®, was inspired by her sister’s struggles, concern for other women and losing battle with breast cancer. Founded in 1982, it is now the global leader in the breast cancer research and awareness movement. From its annual race in numerous cities, generous corporate contributions and individual donators, Susan G. Koman for the Cure® has invested nearly $1.5 billion with doctors and institutions.

Ford has been a National Sponsorship of the Susan G. Komen Race for the Cure® series for 16 years. To date, Ford has devoted more than $105 million to the cause and more than 50,000 employees and many dealerships participate in the Race for the Cure® events. Their commitment goes includes working to increase awareness and early detection by creating over one billion media impressions last year alone.

In its 12th year, the Save Lids to Save Lives® by Yoplait® donates 10 cents for everyskcureartisan2 lid it receives back during its specially marked containers’ campaign. This effort has resulting in contributing $25 million.

As part of KitchenAid’s Cook for the Cure® program, which has raise over $7 million, they donate up to $50 per specially marked or pink kitchen essentials bought during their promotional campaign. They have also created a second program, called Pass the Plate.

mlblogoTo learn more about what you can do to help these and hundreds of other companies that support Susan G. Koman and women’s breast cancer support, check out www.komen.org. You will find everything from appliances to apparel and sports teams to bottled water.

This is a universal disease, not just a women’s issue. It affects families and friends. I’m sure each of us has been touched in some way by this horrific disease. Let’s fight to end it in our lifetime.

Women Don’t Do It Alone

October 4th, 2010

nawbologoWomen leaders turn to many organizations to foster their personal and professional growth. One such organization is the National Association of Women Business Owners (NAWBO), which was founded in 1975. It is the voice of more than 10 million U.S. women-owned businesses. Its roster boasts over 7000 members and 70 chapters across the country. NAWBO’s mission is to propel women owned businesses into more economic, social and political power worldwide by providing insightful commentary on issues important to them. By focusing on the unique attributes that women business owners bring to the table, NAWBO joins female entrepreneurs from a wide range of businesses into a more-influential voice and helps them achieve dynamic leadership roles.

The vision for eWomenNetwork was to create a vast network of success-oriented female business owners andewnlogoa11 professionals who would have easy access to each other’s skills, talents, knowledge and resources. eWomenNetwork supports, promotes and showcases members’ products and services to help them achieve their professional objectives by providing multiple venues including online support, monthly meetings, coaching, publishing, a speaker’s bureau and annual national conventions. The eWomenNetwork.com philosophy is to give and serve others before focusing on ourselves.

webologo4Another medium designed to support women are Exec-U-Links, which are comprised of high-level female corporate executives and successful business owners who come together to share challenges, solutions, experiences, expertise and best practices. Two specific examples are the Women Executives and Business Owners (WEBO) and the Automotive Women Dealers (AWD). Both groups are comprised of creative, passionate, results-oriented women who discuss issues ranging from growing revenues and profits to hiring and succession planning to marketing and social media. Exec-U-Links are limited to 12 women who meet in a comfortable, confidential environment to support, encourage and help each other achieve their passions.

These are just a few ways women connect and develop their leadership potential. For more information on any of these wonderful groups for talented and successful women, contact us at gerry@advisorylink-dfw.com

Fantastic Fall is Upon Us

September 27th, 2010

fall32I love fall. The hot temperatures of the Texas summer fade into cool, beautiful days. Summer vacation memories linger for many. Kids are adjusted into their school routines. And sports are in full swing.

Being from Dallas, sports is a big priority for a lot of people. Our Texas Rangers (baseball) clinched their Division title and have aspirations for being in the World Series. The Cowboys are hopefully getting the bugs worked out after their win over the Houston Texans this past weekend. The Dallas Stars (hockey) and Dallas Mavericks (basketball) seasons are just beginning.

The State Fair has made its annual dramatic entrance with all kinds of tempting treats, especially if you are a fried foodbig-tex fan or love to walk a huge building sporting new and concepts cars. Local art fairs, as well as other seasonal outdoor activities are numerous, including Oktoberfest.

Holidays are plentiful as well. Halloween, Thanksgiving, Christmas and Hanukah are just a few celebrations. As a result, retails sales soar and food feasts and presents are uppermost in many people’s minds. For many, it is also the time of giving — giving thanks for all we have, for our family, friends and coworkers.

The fall – so much to do, so much to enjoy!

fall11I love fall. The hot temperatures of the Texas summer fade into cool, beautiful days. Summer vacation memories linger for many. Kids are adjusted into their school routines. And sports are in full swing.

Being from Dallas, sports is a big priority for a lot of people. Our Texas Rangers (baseball) clinched their Division title and have aspirations for being in the World Series. The Cowboys are hopefully getting the bugs worked out after their win over the Houston Texans this past weekend. The Dallas Stars (hockey) and Dallas Mavericks (basketball) seasons are just beginning.

The State Fair has made its annual dramatic entrance with all kinds of tempting treats, especially if you are a fried foodfall2 fan or love to walk a huge building sporting new and concepts cars. Local art fairs, as well as other seasonal outdoor activities are numerous, including Oktoberfest.

Holidays are plentiful as well. Halloween, Thanksgiving, Christmas and Hanukah are just a few celebrations. As a result, retails sales soar and food feasts and presents are uppermost in many people’s minds. For many, it is also the time of giving — giving thanks for all we have, for our family, friends and coworkers.

Gender Bias in TV and Movies Is Too Common

September 20th, 2010

geenadavisWith all my research, writing and contacts in gender differences over the last 25 years, I just discovered the http://www.thegeenadavisinstitute.org/home.php Geena Davis Institute on Gender in Media and its programming arm, “See Jane.” According to Davis, they work in collaboration with the Annenberg School for Communication at the University of Southern California and sponsored the largest research analysis ever conducted into the content of children’s movies and television programs.

Armed with the  research, Davis’ organization works hand-in-hand with the content creators of children’s entertainment to encourage and foster improvement in the gender balance children view. Davis believes it is time to end gender bias and show more girls in children programming in productive, competent and social roles.

As a mother and grandmother of both girls and boys, I see the differences imposed on each by society, school, the workplace and the media. Television, movies and video games need to encourage healthy relationships rather than continue to portray antiquated stereotypes.

Davis wants media to play a prominent role in helping kids develop successfully as different, but equal, partners in a very gender-specific world. Neuroscientist Lisa Eliot agrees and argues for more brain research in her new book, “Pink Brain, Blue Brain: How Small Differences Grow Into Troublesome Gaps—And What We can Do About it.”

Davis is also active in women’s issues and equality. She supports the Women’s Media Center, http://womensmediacenter.com/blog/2010/09/exclusive-generation-misunderstood, among other things. She has joined Vision 2020: Celebration of American Women, campaigns for equality of women worldwide and was appointed to the California Commission on the Status of Women by Governor Schwarzenegger.

Take Time to Make Memories

September 7th, 2010

school1School is back in session. Kids are busy with schoolwork and many extra curricular activities. Moms are busy buying school supplies, making lunches and organizing family outings to football, dancing and many other activities their children are involved in.

It’s funny, with two daughters, my daughter never thought she would have season tickets to high school football games. But when her eldest joined the high school drill team, Friday night football became part of the family schedule.

I muse at how different things are now and yet, how they are the same in many ways. Parentscheer11 still love, support and help their offspring develop from infants to teens to become productive members of society and even parents themselves.

Nonetheless, things are so different as well. When my kids were growing up, they rode bikes and climbed trees outside, rather than on a computer. They used the family phone to call friends to get together. Now they text, talk on miniature phones of tbike1heir own and utilize a multitude of technology gadgets as if they have always been here.

My son’s daughter has an athletic scholarship in swimming in college. Something not likely before Title IX. College life has changed with the times, nevertheless it still opens a whole new world to many young adults as they taste their true freedom for the first time and realize that going to classes and doing their work is their responsibility, with no parents nagging them.swim1

I love watching the changes and growth in the various generations, and look forward to watching them blossom even more as they continue to grow and thrive.

With Labor Day just behind us, I think about how hard everyone is working to stay afloat in this economy. Don’t miss out on these experiences with your children. You can’t get them back. Make memories for yourself and for them.

The Months Ahead–Celebrate and Remember

August 29th, 2010

As the kids return to school, I scanned the calendar to see some of what the rest of the year will hold. Besides, work, family gatherings, kids back in school, they are many holidays we celebrate.

September holidays include Labor Day (6) and the day that changed our lives forevertgiving3 (9/11). I love happy occasions like celebrating Grandparents Day (12). After all, where would families be without them? I’m very lucky to be geographically close to most of my family, but with technology today, you can stay connected to love ones across the globe. The first day of autumn (23) signals that the Texas State Fairs (Sept 24-Oct 17) is here. I’m sure lots of states have fairs in the fall, but this one is big and has been a round a long time.

In October, America celebrates Columbus Day (11) and Halloween (31). Because of the milder weather, many charity races and walks take place in the fall, as well a numerous art fests and outdoor events from concerts to little league sports games.

tgiving1In America, we have the midterm elections November 2. On November 11, Veterans Day, we remember the men and women who have served our country and preserved our freedoms. One of my favorite fall holidays is Thanksgiving (25). We have so much to be thankful for, plus we always celebrate with family and friends. Delicious food, endless football, fun conversations, and happy kids—what could be better?

As we enter December, we begin to look to 2011. We celebrate Pearl Harbor Day (7),vote3 the first day of winter (22) and the last day of the year (31). Additionally, they are many religious holidays celebrated throughout the year by the diverse population of our country.

I, like many enjoy our holidays. Some are fun, others significant of events in history, some memorial in spirit and others religious. Being able to celebrate with those who are meaningful to each of us makes them very special and enrich our lives.

Women Equality Day—August 26

August 26th, 2010

womenvote2In July, 1848, at the Women’s Rights Convention in Seneca Falls, NY, it was first proposed that women have the right to vote. Neither of the event founders, Elizabeth Cady Stanton or Lucretia Mott was still alive in 1920, when women finally gained the right to vote through the certification of the 19th Amendment to the United States Constitution.

Every president has published a proclamation for Women’s Equality Day since 1971 when legislation was first introduced in Congress by Bella Abzug. This resolution was passed designating August 26 of each year as Women’s Equality Day.

As we celebrate the 90th anniversary of voting on August 26, it is apparent womenwomenvote1 still have a long way to go in our country. Women account for less than 20% of Congress, yet 51% of the population. They are CEO of a fraction of Fortune 500 companies, yet more than 50% of the workforce is female. Almost 50 years after the Equal Pay Act was enacted, American women still only earn 77 cents for every dollar men earn.

However, today is a day women should celebrate. And the upcoming elections are days when women should not only be seen, but heard!

For fun, take the Women Equality Day Quiz.

http://www.nwhp.org/resourcecenter/equalityday_quiz.html

Minor Leagues Can Be Major Family Fun

August 16th, 2010

soccer1Sports are a booming business right now. When you live in Texas, people are really into sports—from high school football games to the Dallas Cowboys, Texas Rangers and Mavericks. But it is difficult for many families to afford tickets to pro games. A fun, less expensive alternative are minor/expansion teams. The Frisco Roughriders and the Fort Worth Cats (baseball) have great attendance. They are fun, affordable and a great family outing. The Texas Brahams (hockey) and the FC Dallas (soccer) are available if you want something besides baseball, basketball or football.

There are 96 minor league games being played today in a variety of different sports. Check out the family-friendly promotional packages your home team offers, and enjoy the smaller, more intimate atmosphere. Those are some of the reason minor league games attract women and their families.

Have you been to one? What did you enjoy most?

Praising Football Hero from a Female Fan

August 9th, 2010

emmithalloffameAs football season kicks off with the preseason games, cooler weather is hopefully not too far behind. One of the big football events this weekend was watching Emmitt Smith being inducted into the Hall of Fame. I’m proud to be a Dallas native and Cowboys fan. He personifies the essence of what sport personalities should be—a give-it-his-all-player, a responsible citizen and a contributor to many worthwhile charities, with both his time and dollars.

As a woman, I’m always delighted when sports heroes are great role models. Today, unfortunately, they are too rare. Scandals plaque players who often put instant gratification or let poor judgment cloud their playing and potentially shiny legacy.

emmitsmithjerseyOf course Emmitt isn’t the only responsible football player, but he is the latest to receive this honor as a Cowboy. As I watch this season unfold, I’ll be looking for the next role model and hope the NFL continues to provide solid male figures with good lessons to teach, rather than the opposite.emmitsmith1

Congratulations Emmitt and all the worthwhile honorees in the Football Hall of Fame, and to the many others who don’t have this distinction, but are excellent mentors and examples to our future leaders.

What is NASCAR’s Appeal to Women?

August 2nd, 2010

nascar1Women like the sport, because they can relate to the drivers, enjoy the speed and thrill of the track and appreciate the family-oriented environment of the team and drivers.

“The drivers themselves are a key factor in our success with our female fan base,” said Steve Phelps, marketing chief for NASCAR, National Association of Stock Car Auto Racing. “Our drivers are seen as courageous, heroic, down-to-Earth; they’re regular guys and our female fan base certainly identifies with that.”

Often NASCAR enthusiasts choose a favorite driver, wear their colors and wait in line to meet them in person prior to the race. This personal relationship is important to all fans, but especially to women.

“Per capita, they’re among the highest earning sports fans across the board in America,” Jeff MacGregor said. “They earn well. They spend well. They buy a lot anascar2 stuff. The average NASCAR fan spends over $800 a year on NASCAR items.” NASCAR has become a promotional Mecca for a large number of Fortune 500 companies and customers of both sexes. In the past, cars and teams sported automotive products, including motor oil. Today, race cars feature logos for breakfast cereal, dog food and cake mix. NASCAR estimates that 40 percent of its fan base, which spent $1 billion last year on official merchandise, is women.

nascar3Its licensing deal with Harlequin Enterprises Ltd., the world’s top publisher of romance and other fiction targeted to women, is meant to market to the female demographic and draw in new fans, says spokesman Andrew Giangola. Marleah Stout, spokeswoman for the Canada-based Harlequin, says sales of the series of NASCAR-themed books are brisk, selling millions of copies.
It will be interesting to see how NASCAR continues to grow their female fan base. A couple of new promotions might be something for them to consider.