ESPNW – Good idea?

espnwlogoI have read numerous articles on the pros and cons of ESPNW. As an advocate for women in business, sports, academia and life, it would seem like a win-win. But is it?

The original idea was to promote women athletes with articles by women sports writers to women fans. One article I read said the site featured tailgate party recipes and pink apparel for women. When I went to the site, I didn’t find either. If they had it, they have made bball11adjustments. The stories were about all the weekend sports and didn’t seem to favor women’s sports or athletes.

Which then raises the question, who is there market and how is it different from the ESPN audience?

They have links to several ESPN.com stories prominently displayed. However, it is difficult to find the link to ESPNW on the ESPN site. It is there if you keep looking.

track1Since the site is relatively new, I think I’ll just continue to watch it evolve and see what they do with it. It’s nice for the media to consider women athletes and fans as an important market segment, but are they capturing more new women than the numbers they are alienating?

What’s your opinion about ESPNW.com?

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