Female fans make up more than 45 percent of MLB fans, more than any other professional sport. They buy tickets, merchandise and snacks at the game kiosks. They know player stats, understand the rules and nuances of baseball and encourage other women to get involved in the game.
The Minnesota Twins began a tradition to attract women a few years back. The Herberger’s Wine, Women and Baseball Night co-sponsored by local radio and TV stations, was held at the Metrodome prior to a regularly scheduled game. Exclusively for women, a ticket to the event cost $35 and included entrance to pregame female festivities in the Tailgate Tent. Events integrated wine-tasting, 
appetizers and desserts, “Pamper Yourself” stations featuring makeovers, manicures, massages, a complimentary gift and visits by special on-air guests.
The LA Dodgers have invited women to unroll their yoga mats on the outfield, knit in Stitch n’ Pitch nights and has special Wednesday broadcast with online play-by-play especially for women. This is part of the Dodgers Women’s Initiative Network(WIN), created by former CEO Jamie McCourt.
For several seasons, the Atlanta Braves and Publix (a local grocer) have teamed up to host Baseball 101 clinics. At the FUNdamentals of Baseball experience, the Brave players teach hitting, fielding and pitching skills, as well as a panel discussion on various topics of interest to baseball fans, new and old. The event includes a tour, luncheon, two tickets to the game, a t-shirt and a gift bag with autographed items.
In 2009, the Philadelphia Phillies scheduled their first of their two annually held Baseball 101 clinics for women. The cost for the full-day clinic and game is $175 and is limited to the first 120 women who register. It usually sells out quickly and has a long waiting list. It features everything from interactive on-field clinics taught by Phillies coaches to a Q&A session with a player and a team executive to a patio game watching party.
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