With Valentine’s Day this weekend, people’s thoughts often turn to romance, picking out just the right card, selecting delicious chocolates and beautiful flowers, especially roses. While my two books Leading the Way to Success and Targeting the New Professional Woman don’t really reflect the holiday’s sentimental mood, to make their purchase easier, we are running a terrific February Special. After all, when you are thinking about that someone in your life, think about helping them develop their leadership or marketing skills as well. Or, purchase the books for yourself.

Leading the Way to Success is a compilation of renowned management and leadership experts including Dr. Warren Bennis, Jack Canfield, Gerry Myers and James Kouzes. They share how to make leadership development an organic part of your organization, what traits, proficiencies and styles you need to succeed in the twenty-first century and how to develop your own individual and business leadership plans. It also contains a guide for corporations on how to increase the number of women in leadership roles and what women must do to meet this challenge. Additionally, authors answer questions such as what is “mind work” and “self-directedness” and how do these skills help lead the way to success.

Target the New Professional Woman explains that women are purchasing agents for their companies, their families and themselves, spending trillions of dollars annually. The book addresses problems industries face and solutions for successfully marketing and selling their products and services to today’s women. Additionally, the reader will learn from examples from well-known companies, relevant case studies, significant statistics and cost-effective marketing tips and techniques.

Go to http://advisorylink-dfw.com/books.html

This entry was posted on Monday, February 8th, 2010 at 5:14 pm and is filed under Sales and Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.