What’s Wrong with These Sports’ Pictures? Hint: No Women

fan1When I was looking for depictions of sports fans online, the majority looked like the graphics in today’s blog. While men are great sports fans and should be appreciated as such, they are not the growth market that women are. Without marketing to and interesting women in your sport, more and more stands will host minimal rather than maximum crowds.

Pro sports teams must aggressively and correctly seek out female fans. They need to attract them, retain them, involve them and get them to invite their networks to be a part of this great creditcard1American tradition. It puzzles me why this hasn’t been pursued more intensely by sports marketers, team marketers and general managers.

Women equate to dollars. They buy tickets, concessions and lots of merchandise. Sports aren’t and shouldn’t be thought of as a male bastion. Women enjoy watching the competitiveness and skill of players even if they do appreciate things differently than their male friends, colleagues and spouses.

Rather you are attracting viewers at home or in person, make sure your marketing includes women. fan2Where you place ads, how they look and read and what you do at events, tells women where they stand. If you want to continue growing your fan base and profits, it is essential to make sure the major consumer knows she is important.

3 Responses to “What’s Wrong with These Sports’ Pictures? Hint: No Women”

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