Archive for January, 2011

The Best Marketing Tool—Women Advisory Boards

Tuesday, January 18th, 2011

Creating the perfect marketing mix, attracting ideal customers and hiring and retaining the best employees are key steps to success for any business. Of course, products and services, management and cash flow are all essentialadvisoryboards1 elements to profitability and longevity, but this blog is going to focus on the best way to maximize the return on your marketing time, resources and talents.

Women Advisory Boards (WABs) are so strong because they are cost effective, provide an wealth of new ideas and contacts and work as both a consultant to you and an ambassador to the community on your behalf. Their networks become your networks, their ideas your ideas and their dollars, your dollars.

meeting1Because a WAB is a flexible vehicle that can be designed to fit a company’s specific needs, it can help the organization find new clients, develop new product ideas or invite sports fans to more games. The innovation and enthusiasm of the group is contagious and will be felt throughout the entire organization.

WABs serve as focus groups, but with an ongoing commitment to your success. They can serve to critique your advertising campaigns, website design, social media effectiveness, sales tools and promotional ideas.

In addition to marketing efforts, WABs can help businesses recruit, retain and promote more female employees, often leading to a more female-friendly culture within the organization. WABs have assisted companies in creating newmeeting2 recruiting strategies by discovering new places and ways to attract quality women. WABs can also function as mentors to young female employees. The women on the board know and trust you. Thus, they will provide referrals and become loyal customers themselves.

In a tight economy, getting the most for every marketing dollar is important. A Women Advisory Board is the best use of your marketing dollars with will have greatest ROI.

ESPNW – Good idea?

Monday, January 10th, 2011

espnwlogoI have read numerous articles on the pros and cons of ESPNW. As an advocate for women in business, sports, academia and life, it would seem like a win-win. But is it?

The original idea was to promote women athletes with articles by women sports writers to women fans. One article I read said the site featured tailgate party recipes and pink apparel for women. When I went to the site, I didn’t find either. If they had it, they have made bball11adjustments. The stories were about all the weekend sports and didn’t seem to favor women’s sports or athletes.

Which then raises the question, who is there market and how is it different from the ESPN audience?

They have links to several ESPN.com stories prominently displayed. However, it is difficult to find the link to ESPNW on the ESPN site. It is there if you keep looking.

track1Since the site is relatively new, I think I’ll just continue to watch it evolve and see what they do with it. It’s nice for the media to consider women athletes and fans as an important market segment, but are they capturing more new women than the numbers they are alienating?

What’s your opinion about ESPNW.com?

Happy New Year

Monday, January 3rd, 2011

The hats have been tossed, the horns have sounded, the confetti cleaned and thenewyear3 champagne finished. Like millions of others I watched the ball drop in Time Square, saw the new year ushered in around the world and saw sparkly fireworks. 2011 is here, whether we are ready or not.

What I love about holidays is they provide an environment where families and friends spend time together and enjoy festive, newyear21delicious meals. It’s a time many share when they don’t make the effort to get together otherwise. Many make resolutions for the new year; some will keep them, but most just do it as a tradition rather than a commitment.

This week many kids will head back to school with 2010 being just a memory. As a mother and grandmother, like you, I only want the best for my family in the year ahead … for them to be safe, healthy, productive and happy.newyear1

Enjoy everyday of 2011. Time passes so fast, it will be 2012 if we aren’t careful to stop, take time and make those memories that can be cherished for years to come.

Happy New Year!