Archive for August, 2010

The Months Ahead–Celebrate and Remember

Sunday, August 29th, 2010

As the kids return to school, I scanned the calendar to see some of what the rest of the year will hold. Besides, work, family gatherings, kids back in school, they are many holidays we celebrate.

September holidays include Labor Day (6) and the day that changed our lives forevertgiving3 (9/11). I love happy occasions like celebrating Grandparents Day (12). After all, where would families be without them? I’m very lucky to be geographically close to most of my family, but with technology today, you can stay connected to love ones across the globe. The first day of autumn (23) signals that the Texas State Fairs (Sept 24-Oct 17) is here. I’m sure lots of states have fairs in the fall, but this one is big and has been a round a long time.

In October, America celebrates Columbus Day (11) and Halloween (31). Because of the milder weather, many charity races and walks take place in the fall, as well a numerous art fests and outdoor events from concerts to little league sports games.

tgiving1In America, we have the midterm elections November 2. On November 11, Veterans Day, we remember the men and women who have served our country and preserved our freedoms. One of my favorite fall holidays is Thanksgiving (25). We have so much to be thankful for, plus we always celebrate with family and friends. Delicious food, endless football, fun conversations, and happy kids—what could be better?

As we enter December, we begin to look to 2011. We celebrate Pearl Harbor Day (7),vote3 the first day of winter (22) and the last day of the year (31). Additionally, they are many religious holidays celebrated throughout the year by the diverse population of our country.

I, like many enjoy our holidays. Some are fun, others significant of events in history, some memorial in spirit and others religious. Being able to celebrate with those who are meaningful to each of us makes them very special and enrich our lives.

Women Equality Day—August 26

Thursday, August 26th, 2010

womenvote2In July, 1848, at the Women’s Rights Convention in Seneca Falls, NY, it was first proposed that women have the right to vote. Neither of the event founders, Elizabeth Cady Stanton or Lucretia Mott was still alive in 1920, when women finally gained the right to vote through the certification of the 19th Amendment to the United States Constitution.

Every president has published a proclamation for Women’s Equality Day since 1971 when legislation was first introduced in Congress by Bella Abzug. This resolution was passed designating August 26 of each year as Women’s Equality Day.

As we celebrate the 90th anniversary of voting on August 26, it is apparent womenwomenvote1 still have a long way to go in our country. Women account for less than 20% of Congress, yet 51% of the population. They are CEO of a fraction of Fortune 500 companies, yet more than 50% of the workforce is female. Almost 50 years after the Equal Pay Act was enacted, American women still only earn 77 cents for every dollar men earn.

However, today is a day women should celebrate. And the upcoming elections are days when women should not only be seen, but heard!

For fun, take the Women Equality Day Quiz.

Minor Leagues Can Be Major Family Fun

Monday, August 16th, 2010

soccer1Sports are a booming business right now. When you live in Texas, people are really into sports—from high school football games to the Dallas Cowboys, Texas Rangers and Mavericks. But it is difficult for many families to afford tickets to pro games. A fun, less expensive alternative are minor/expansion teams. The Frisco Roughriders and the Fort Worth Cats (baseball) have great attendance. They are fun, affordable and a great family outing. The Texas Brahams (hockey) and the FC Dallas (soccer) are available if you want something besides baseball, basketball or football.

There are 96 minor league games being played today in a variety of different sports. Check out the family-friendly promotional packages your home team offers, and enjoy the smaller, more intimate atmosphere. Those are some of the reason minor league games attract women and their families.

Have you been to one? What did you enjoy most?

Praising Football Hero from a Female Fan

Monday, August 9th, 2010

emmithalloffameAs football season kicks off with the preseason games, cooler weather is hopefully not too far behind. One of the big football events this weekend was watching Emmitt Smith being inducted into the Hall of Fame. I’m proud to be a Dallas native and Cowboys fan. He personifies the essence of what sport personalities should be—a give-it-his-all-player, a responsible citizen and a contributor to many worthwhile charities, with both his time and dollars.

As a woman, I’m always delighted when sports heroes are great role models. Today, unfortunately, they are too rare. Scandals plaque players who often put instant gratification or let poor judgment cloud their playing and potentially shiny legacy.

emmitsmithjerseyOf course Emmitt isn’t the only responsible football player, but he is the latest to receive this honor as a Cowboy. As I watch this season unfold, I’ll be looking for the next role model and hope the NFL continues to provide solid male figures with good lessons to teach, rather than the opposite.emmitsmith1

Congratulations Emmitt and all the worthwhile honorees in the Football Hall of Fame, and to the many others who don’t have this distinction, but are excellent mentors and examples to our future leaders.

What is NASCAR’s Appeal to Women?

Monday, August 2nd, 2010

nascar1Women like the sport, because they can relate to the drivers, enjoy the speed and thrill of the track and appreciate the family-oriented environment of the team and drivers.

“The drivers themselves are a key factor in our success with our female fan base,” said Steve Phelps, marketing chief for NASCAR, National Association of Stock Car Auto Racing. “Our drivers are seen as courageous, heroic, down-to-Earth; they’re regular guys and our female fan base certainly identifies with that.”

Often NASCAR enthusiasts choose a favorite driver, wear their colors and wait in line to meet them in person prior to the race. This personal relationship is important to all fans, but especially to women.

“Per capita, they’re among the highest earning sports fans across the board in America,” Jeff MacGregor said. “They earn well. They spend well. They buy a lot anascar2 stuff. The average NASCAR fan spends over $800 a year on NASCAR items.” NASCAR has become a promotional Mecca for a large number of Fortune 500 companies and customers of both sexes. In the past, cars and teams sported automotive products, including motor oil. Today, race cars feature logos for breakfast cereal, dog food and cake mix. NASCAR estimates that 40 percent of its fan base, which spent $1 billion last year on official merchandise, is women.

nascar3Its licensing deal with Harlequin Enterprises Ltd., the world’s top publisher of romance and other fiction targeted to women, is meant to market to the female demographic and draw in new fans, says spokesman Andrew Giangola. Marleah Stout, spokeswoman for the Canada-based Harlequin, says sales of the series of NASCAR-themed books are brisk, selling millions of copies.
It will be interesting to see how NASCAR continues to grow their female fan base. A couple of new promotions might be something for them to consider.