Archive for December, 2009

2010 is Here

Monday, December 28th, 2009

newyears1A new year can be exciting. One of the fun times of the holiday season is celebrating with family and friends. I love getting together, catching up and all the delicious food that seems to accompany these kinds of festivities. 


 You have time to reflect on what you accomplished in the previous year and plan all you wantslate11 to do in the new year. It’s like having a blank slate and being about to create the perfect scenario. Of course, being realistic, we all know that fate steps in and changes things some. But even then, it doesn’t hurt to have the vision and the dream for a great year.


2009 has been a challenging year for many people—the economy hit problems, unemployment rose, America is still at war on two fronts, home and car sales dropped and the list goes on. While illness took its toll on family and friends this party1past year, we managed to survive and probably even grew a little closer as a result.


We also shared many good times—family celebrations, birthdays, business successes, weekend retreats and more. Advisory Link survived the tumultuous year and is set for growth in 2010. We know it is because of the strong services we provide our clients, including our Exec-U-Link groups which help support other women business owners, executives and car dealers. Additionally, our focus on the very important women’s market has always provided innovative ways to businesses on how to attract and retain women as both loyal customers and employees. 


 As this year draws to a close, I toast to everyone’s success—big or small, and to the bright future ahead.

candy1Of course, my toast isn’t with champagne, but chocolate—so have a sweet year!


Are Pro Sports Piquing Women?s Interest?

Tuesday, December 8th, 2009

basketball1As I watched the University of Texas and Nebraska football game, which was an incredible game if you missed it, I began to wonder why women support their teams while in college, more than they do in the cities they live in.

I’m not saying that all women lose interests in sports after school, but it seems like a large number baseball11do. Maybe it?s because in school, women feel more connected to the institution and the players themselves. After all, the athletes are fellow classmates. Schools promote team spirit, hold pep rallies and other activities that get students excited and involved.

Most professional teams don?t do this. Perhaps they should take a page from a college or high school playbook and look at ways to get females interested in attending games, not just with their significant other, but because they are immersed in the game and its culture.

Many teams have designed programs to get women more involved in sports. The Dodger WIN (Women?s Initiative Network) is just one approach. The Washington Capitals set up the first female fan club called football41Club Scarlet. The Minnesota Twins created Wine, Women & Baseball pregame events. Other teams conduct educational programs such as football 101 to familiarize women with players and coaches, as well as the rules. These have been so successful that some teams are teaching 202 advanced courses.

Making women feel a part of the team is one key to success. Innovative ideas will propel sports teams? attendance and revenue.