Archive for October, 2009

Women Control Elections, but Not Offices

Monday, October 26th, 2009

vote4Early elections have started. Election Day, November 3, probably won’t have an enormous turnout. It isn’t a midterm or presidential year. But some issues will be decided by voters, and American citizens should take their right to vote seriously. As with most recent elections, the female vote will probably exceed the male vote, thus determining many things.

In presidential election years, the gender gap and the women’s vote are frequently discussed in the media. Candidates of both major parties vie to win their coveted vote and support, while trying not to alienate others. Women are a powerful political ally. However, they don’t have as much high-level, decision-making power as they should. More women need to seek office, win and make changes that are needed to improve our economy, government and country. Others need to continue to shatter the glass ceiling, run corporations and open their own businesses.speaker1

There is much speculation that if more women had been in top positions in financial institutions/Wall Street, things would have turned out differently. My guess is they are right and that we would be living in a much more staple economy right now.

How Are Professional Sports Teams Faring With Women?

Monday, October 19th, 2009

crowd2          Professional sports have a lot of appeal. In Dallas, the new Cowboy Stadium has garnered record crowds, including many women. NASCAR also performs well with women spectators. Many minor league or farm teams have a strong appeal because it is easier for families to attend them than major league games because of the cost of tickets, food and parking.
          As cities go, the top 5 Top Sports Cities, according to the Dallas Business Journal, are (1) Pittsburgh, (2) Philadelphia (3) Boston (4) Chicago-Evanston and (5) Los Angeles. My own area, Dallas/fort Worth ranks ninth—still in the Top 10.
          As the economy continues to struggle, could sports teams do more tobaseball1 attract women to their facilities and convert them from casual spectators to avid fans? Don’t get me wrong, many women have already reached the zealous fan status. When I wrote my blog on Female Fantasy Football, it was apparent many women were devoted followers.
         I think sports teams can increase the enthusiasm and attendance of women in a number of ways. Football 101 classes have been very popular with NFL teams.    Lunches, fashion shows and events that involve players and their families are just a few suggestions. Women like relationships, learning about the team and things that involve them and make them feel a part.

The Many Faces of Women-Generational Differences

Monday, October 12th, 2009

There are many ways I’ve seen the generations broken down. Below is one breakdown, but certainly not the only definitive way to categorize these generations.

Starting with 1922-1945, the names include Veteran of WWII, Silent and Traditionalists. There were approximately 27 million. The next and very large segment is the Baby Boomers. Born between 1946 and 1964, these 76 million people changed the marketing and buying patterns of the country. Generation X were born between 1965 and 1981 and number 60 million. Those born between 1982 and 2000 are called Generation Y, Millennials, Echo Boomers and Gamers. They number 74 million.

During the Silent Generation, men were the breadwinners and women were the birthday11 homemakers. That is, until they were needed to help out if factories during the war. Few products and services are developed or promoted to this audience. These women have experienced a world of technology and healthcare innovations in their lifetime. They are still viable consumers spending much more than marketers think, especially women born at the end of this era.

reading1Women Baby Boomers were the first generation to receive a college education in large numbers. They became professionals such as doctors and lawyers, as well as corporate executives and business owners. They were not only a significant breadwinner, but the major spending for the family and often for the workplace. Divorce increased significantly and many became single parents. Boomer women changed the face of both the workplace and marketplace with their demands and spending clout. They believe in the buy now, pay later premise and credit card debt skyrocketed. Female boomers are rated as the most important demographic for many marketers and retailers today.

sunscreen1Generation X is much more skeptical than their parents, and with good cause. They have witnessed lying, corruption and massive layoffs. They were termed “latch-key kids” because both parents worked and mom wasn’t baking cookies when the kids got home from school. Women want much more balance in their lives than their mothers had. Many opt for flexible hours or staying home with the kids for a few years. Women in this generation haven’t had to fight many of the battles their predecessors did to achieve success in the workplace. They are able to make more demands of employers and work less than Boomers.
face1Millennials/Generation Y are the most-supervised and activity-programmed generation ever. Because of the multiple demands, many women in this group are superb multi-takers. Female Generation Ys are interested in the planet and “green” companies. They are active in social media and other internet activities, texting friends more often than calling them. They enjoy their careers, but it is not their lives. They have many interests.

The Many Face of Women of Color

Monday, October 5th, 2009
When marketing to women, remember all are not created equal or the same. A growing source of new business for your company might include a more diverse customer base. Be sure to stay abreast of the ethnic breakdown of women in the workplace and their spending habits.
face2As more women of color receive higher degrees, enter the workforce and seek managerial positions, the amount of dollars they have to spend is increasing as well. When marketing to different ethnic groups, it is important to consider the needs, traditions, culture and heritage of Hispanic, African American and Asian women, among others.
There are more than 19 million female Latinos in the U.S., representing the largest ethnic group. The spending power of Hispanics continues to grow, nearing $700 billion. Young Latino women are a prime market for many products including electronics, cars, houses, clothing and cosmetics.
African American numbers are close behind Latinos, with nearly 19 million women.face31 Their  spending power is approximately $700 billion. They are often the primary decision maker in households with children. Higher education is fueling their ability to spend, with Black women receiving more master’s degrees than ever before. This spending is funded by the more than 8½  million women in the labor force.
Asian females account for 4.1% or about 6 million citizens with approximately 2/3 being foreign-born and 1/3 being native. Asians are the most affluent ethnic group with spending power of about $350 billion. Nearly 20% earn $75,000+. This group tends to have high educational achievements as well as the entrepreneurial spirit.