Archive for September, 2009

The Many Faces of Women—Sports

Wednesday, September 30th, 2009

Women are avid fans, spectators and participants in a variety of sports. They can be single, married, moms or empty nesters. Many enjoy football, racing, basketball, baseball, tennis and golf. Others prefer kayaking, hiking and cycling. Travel agencies now create Adventure Tours for women who want more than sightseeing and relaxing on vacation.

Football is definitely a game that attracts women. Approximately 40% of Super Bowl viewers are women. They flaunt NFL team logos on shirts, caps, purses, jewelry…just about everything. About a year ago, I wrote a blog on Fantasy Football Leagues created by women. I was amazed at the dedication and interest they had in the teams, players, rules and strategies of the game.

golf1Women watch both the PGA (Professional Golf Association) and LPGA tournaments. Millions play the game of golf for business, pleasure and to be with other family members. Women on Course and Executive Women’s Golf Association are two organizations with chapters in many cities across the country. Tennis is another sport where participation is fun, but watching major events such as Wimbledon or the U.S. Open is entertaining as well.

Girls take part in many sports at school, afterschool and in summer leagues. Most schools, municipalities or chambers sponsor leagues and tournaments for a variety of activities from swimming and water polo to volleyball and softball. Many athletic high school females plan to finance their college education with sport-related scholarships.

The Many Faces of Women–Families

Tuesday, September 22nd, 2009

We all know women have to juggle more things today than in the past. Many work outside the home, care for children and elderly parents and try to find a few minutes for themselves. Even though they are approximately 50% of the work force, in most case, they are still the one mainly responsible for the education, healthcare, clothing and feeding of the family.

mom2kids2Significant changes in the workplace are allowing more women to work flexible hours in order to attend their kids’ soccer games, recitals and school plays. This is a sound business move for companies as it encourages talented women to stay with their present company, rather than to seek employment elsewhere.

There is no doubt that women add a lot to the workplace. Their various perspectives, along with consensus and relationship building are great assets in today’s very competitive and complex working environment. In fact, many men, especially Gen X and Y are taking advantage of flexible work hours and enjoying their family in a way their fathers never did.

The Many Faces of Woman–Business

Tuesday, September 15th, 2009

 

doctor11While women share many traits, each has her own unique personality, background and experiences. Because they are so diverse, they occupy many demographic segments. Women are married, singled, young, old, executives, business owners, stay-at-home moms and everything in-between.

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Today women are working in every industry from doctors to lawyers and from contractors to firefighters. There are more than 10 million women owned business in the U.S.  As of June 2009, there are 15 female CEOs of Fortune 500 companies. Fortune 1000 companies are led by an additional 13 women.

 

Women are getting more bachelor and master degrees than men. They are entering law and medical schools in greater numbers. In nearly 40 percent of all dual income families, the wife is the larger breadwinner.

 

Women make up nearly 50 percent of the total workforce in the U.S. As a result of their numbers and leadership abilities, they are shaping the future of business in this country.

Women Are Leading the Way

Thursday, September 10th, 2009

businesswomen8Everyone knows it, but not many seem to be taking advantage of the most lucrative, best way to recovery from the economy. Women controlled the purse strings before the recession, during the recession and will afterwards. Without creating programs, advertising, promotions, products and salespeople who tap into the enormous dollars spent by women, your competition is assured success and you will be doomed to failure.

The good news is that it doesn’t have to be that way. Reaching women and attracting them as customers may not be easy, but it is possible and essential. Much is written on the web to provide tips, thoughts and success stories on how to market and sell successfully to women. Many consultants specialize in this area and can help companies and marketing professionals businesswomen1avoid costly faux pas.

Women are receiving more undergraduate and advanced degrees. They are starting more businesses. They are surpassing the number of men in the workforce. They are entering the executive suites and serving on boards. They are making more money. Many are the prime breadwinner in the family. They make purchases for their companies, their families and themselves.

As Tom Peters said, “Women are economic opportunity #1.”

Women’s Precious Commodity—Time

Wednesday, September 2nd, 2009

businesswomen6Women hold many things dear to them—their families, careers and friends. Money is valued as a means to an end and can be accumulated in varying degrees depending on the time invested in work, education and other factors. Time, however, is a limited commodity, and once gone, can never be recaptured.

Women have busy lives juggling many responsibilities. They search the Internet late at night, communicate with friends via email or social media early in the morning and work their career tasks around soccer games and school plays.

Luckily, women are great multitaskers. But even though they can accomplish much in businesswomen3a day, they still have limitations. If you want to connect with women, make it easy for them…on their terms. Websites should be easy to navigate and search. Information should be concise and clear. Retail outlets should be convenient and have enough cashiers and help available to make her shopping experience pleasurable.

Reaching women isn’t the key. Connection, understanding and relationship building is.