Women are avid fans, spectators and participants in a variety of sports. They can be single, married, moms or empty nesters. Many enjoy football, racing, basketball, baseball, tennis and golf. Others prefer kayaking, hiking and cycling. Travel agencies now create Adventure Tours for women who want more than sightseeing and relaxing on vacation.
Football is definitely a game that attracts women. Approximately 40% of Super Bowl viewers are women. They flaunt NFL team logos on shirts, caps, purses, jewelry…just about everything. About a year ago, I wrote a blog on Fantasy Football Leagues created by women. I was amazed at the dedication and interest they had in the teams, players, rules and strategies of the game.
Women watch both the PGA (Professional Golf Association) and LPGA tournaments. Millions play the game of golf for business, pleasure and to be with other family members. Women on Course and Executive Women’s Golf Association are two organizations with chapters in many cities across the country. Tennis is another sport where participation is fun, but watching major events such as Wimbledon or the U.S. Open is entertaining as well.
Girls take part in many sports at school, afterschool and in summer leagues. Most schools, municipalities or chambers sponsor leagues and tournaments for a variety of activities from swimming and water polo to volleyball and softball. Many athletic high school females plan to finance their college education with sport-related scholarships.