Women are avid fans, spectators and participants in a variety of sports. They can be single, married, moms or empty nesters. Many enjoy football, racing, basketball, baseball, tennis and golf. Others prefer kayaking, hiking and cycling. Travel agencies now create Adventure Tours for women who want more than sightseeing and relaxing on vacation.
Football is definitely a game that attracts women. Approximately 40% of Super Bowl viewers are women. They flaunt NFL team logos on shirts, caps, purses, jewelry…just about everything. About a year ago, I wrote a blog on Fantasy Football Leagues created by women. I was amazed at the dedication and interest they had in the teams, players, rules and strategies of the game.
Women watch both the PGA (Professional Golf Association) and LPGA tournaments. Millions play the game of golf for business, pleasure and to be with other family members. Women on Course and Executive Women’s Golf Association are two organizations with chapters in many cities across the country. Tennis is another sport where participation is fun, but watching major events such as Wimbledon or the U.S. Open is entertaining as well.
Girls take part in many sports at school, afterschool and in summer leagues. Most schools, municipalities or chambers sponsor leagues and tournaments for a variety of activities from swimming and water polo to volleyball and softball. Many athletic high school females plan to finance their college education with sport-related scholarships.
Significant changes in the workplace are allowing more women to work flexible hours in order to attend their kids’ soccer games, recitals and school plays. This is a sound business move for companies as it encourages talented women to stay with their present company, rather than to seek employment elsewhere.
Everyone knows it, but not many seem to be taking advantage of the most lucrative, best way to recovery from the economy. Women controlled the purse strings before the recession, during the recession and will afterwards. Without creating programs, advertising, promotions, products and salespeople who tap into the enormous dollars spent by women, your competition is assured success and you will be doomed to failure.
avoid costly faux pas.
Women hold many things dear to them—their families, careers and friends. Money is valued as a means to an end and can be accumulated in varying degrees depending on the time invested in work, education and other factors. Time, however, is a limited commodity, and once gone, can never be recaptured.
a day, they still have limitations. If you want to connect with women, make it easy for them…on their terms. Websites should be easy to navigate and search. Information should be concise and clear. Retail outlets should be convenient and have enough cashiers and help available to make her shopping experience pleasurable.