Archive for April, 2008

Marine Corp Targets Women Recruits

Sunday, April 27th, 2008


Reading numerous articles provides a lot of diverse information and opinions. I’m always amazed at some of the things I read and that’s why I decided to make the major focus of my blog commenting on interesting topics you might have missed.

We all know women are serving in the armed forces, fighting in Iraq and having military careers. Women have been in some capacity of military service for a long time. However, for the first time in its history, the Marine Corp has created an extremely targeted ad campaign specially designed to recruit women. The tone has changed from the machoism of previous ads to focus on patriotism and issues that resonate more with women. They are being place in television shows women watch and magazines women read.

While other branches aimed advertising toward women recruits during WWII, the Marines ads that spoke to women, were few and far between.

As more and more entities realize the value women contribute to organizations, more are reaching out to the talents women process in ways that they haven’t done previously.

Women and the MBA Program

Wednesday, April 16th, 2008


While public and private schools that serve grades K-12 are always hoping to increase their male faculty, universities have the opposite situation. More than 850 females MBA students were surveyed and the report* found that 40 percent of graduates said they didn’t have enough opportunity to work with female professors. Only 27 percent of the professors in business schools are women. 

While the female population grows in law and medical schools, it remains stagnant in MBA programs. As a result, many institutions are intensifying their recruitment efforts and are making changes to attract more women.

For the 2007-08 year, 56 percent of full-time MBA programs created recruitment tactics aimed at women, according to the Graduate Management Admission Council report. They found that the schools that targeted females received three times more applications from women.

The question is, would it make a difference if more women were in the university systems hierarchy? How is the best way to not only get more female students, but to recruit more female professors as well?

* Women and the MBA: Gateway to Opportunity