Reading numerous articles provides a lot of diverse information and opinions. I’m always amazed at some of the things I read and that’s why I decided to make the major focus of my blog commenting on interesting topics you might have missed.
We all know women are serving in the armed forces, fighting in Iraq and having military careers. Women have been in some capacity of military service for a long time. However, for the first time in its history, the Marine Corp has created an extremely targeted ad campaign specially designed to recruit women. The tone has changed from the machoism of previous ads to focus on patriotism and issues that resonate more with women. They are being place in television shows women watch and magazines women read.
While other branches aimed advertising toward women recruits during WWII, the Marines ads that spoke to women, were few and far between.
As more and more entities realize the value women contribute to organizations, more are reaching out to the talents women process in ways that they haven’t done previously.