About Gerrry Myers


About Gerry Myers


    Gerry     Myers
      CEO, President and Co-founder, Advisory Link


  Gerry   Myers is CEO, president and co-founder of Advisory Link. Myers is also   the former owner and president of the Myers Group, which she founded in 1980.   For nearly 15 years, from the early nineties until 2005, the Myers Group   specialized in marketing and selling more effectively to the female consumer,   as well as helping corporations recruit and retain more women employees.   Myers, a pioneer in the women’s market and the first author to publish a book   on the subject in 1994, was instrumental in creating awareness, training   programs, keynote speeches and consulting services that helped national and   international companies, including many in the automotive and financial   arenas.


    As president of Advisory Link, Myers helps     corporations to work better with underserved markets by increasing their     communications, marketing and sales to women, as well as helping them better     recruit, retain and promote women. Myers is uniquely talented in her ability     to find and match the perfect chair with the sponsoring organization when creating Women’s Advisory Board (WAB).


    Myers has consulted     with numerous Women’s Advisory Boards across the country for MassMutual     Financial Group. She has co-chaired ClubCorp’s Women’s Advisory Board on     Organization Alliances and developed local WABs for New York Life in six     cities. Additionally, she facilitates the Automotive Women Dealers and Women Executives & Business Owners Exec-U-Links,     which are peer coaching groups comprised of high level executive women and business owners.


    Advisory Link was     named as a Finalist in two categories of the 2005     Stevie Awards for Women     Entrepreneurs: Women Helping Women (recognizing businesses and individuals     who supported and contributed to the development of women in business) and     Community Involvement Program of the Year (recognizing best practices in     corporate social responsibility and community activities). They were     selected from more than 470 entries.


    Myers has written     articles and been featured or quoted as an expert in publications such as     The New York Times, American Demographics, WorkingWoman.com,     Broker World, Independent Agent,     The Financial Post, The Dallas Business Journal, Honolulu Weekly,     Toronto     Star, Marketing News, Detroit Free Press, Christian Science Monitor,     BrandWeek, Automotive News and Working Woman.  She has been a guest on a     variety of radio and TV talk shows. In addition, Myers is the author of     Targeting the New Professional Woman: How to Market and Sell to Today’s 57     Million Working Women. and co-author of Leading the Way to Success.


    Active in     community and civic organizations, Myers is past president of the     Dallas/Fort Worth Chapter of the National Association of Women Business     Owners and of the D/FW Chapter of the Automotive Women’s Network (formerly     Women’ Automotive Association International). Among her board memberships,     she has served on the advisory boards of Women’s Leadership Exchange,     Women’s Resource Center of the Dallas Metropolitan YWCA, Women’s Link, Girls     Inc., UNT Department of Marketing & Logistics, and Love for Kids, to name a     few. She is an alumnus of Leadership America, Class of 2003.